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Originally Posted by crocos
Investment in the company to position it for greater sustainable profit in future costs short-term profit. This is not a new concept for most people.
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Well often this is not necessary. For example, you could instead stop low value activities and engage in higher value ones at no change in expense base - this is a very common lever used during times of change i.e. no you can't have any more money and you must do X implying that a Y has to be found to stop.