TOP looked good on paper - personalities killed it. Morgan should have just been the brains behind the outfit, got an actual politician (or someone who understood politics) to be the face and gone with a decentralised communications strategy.
This pretty much sums up TOP for me.
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They also got lucky with TOP, Gareth Morgan’s attempt at a centrist environmental and economic reform party. Happily Morgan approached politics like a true economist: he assumed he possessed total mastery of a field in which he was completely ignorant, wasted an enormous amount of time, energy and money, and accomplished nothing while learning nothing. I think there’s probably a voter segment for a centrist evidence-based party, although not a long-lived one for the reasons I’ve outlined above, and I think there’s a constituency for a contrarian, anti-establishment party where Gareth Morgan runs around telling women they’re pigs and femo-fascists and that everyone else is an idiot – but I don’t think those groups intersect very much.
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