[Juju]

I saw a quote on reddit last night which seemed to ring true - even more so now.

Something to do with that the iPhone/pad are the Toyota Corolla's of the cellphone world. They were awesome, new and something everyone wanted at the beginning, and now a few years down the track they are still pretty popular, so they dare not mess with the formula too much. They've gone from revolutionary to safe.

I mean it's still working for them, and they're still selling oodles. The only people disappointed are the ones that expect Apple to be totally revolutionary with every product iteration.