[Lightspeed]

Their paper ad was actually annoyingly effective today. NZH ad cover that just says "The Mormons Are Coming" with a date. With "Mormons" right on the fold, so you see it repeated over and over.

So I'm like, okay, wtf. I know it's an ad which instantly means I don't want to know. But what fucking Mormons are coming?

So I open it up and I see "Oooh, it's production. Yeah, that makes sense. Fucking paper."

Then someone asked me who the Mormons are, which was a fun story to tell, so it worked out.