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Im not entirely sure it is what the general populace wants. I think the general populace dont care.
According to sky, they have about 50% penetration. Not all of them will have sky sports but then they are probably not the ones that will be worried about rugby.
Then actually add on that Prime is going to show all the AB's games live anyway.
So what you are left with is a small group of the population who feel the need to go to a pub to watch the game.
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