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"Sony seemed to have misjudged the home video market. JVC quickly licensed its VHS technology and just about every major consumer electronics company of the era (JVC, Panasonic, RCA, Magnavox, Quasar, Zenith, et al.) had their own brand of VCR and at a significantly lower retail price, due in part to high competition among the brands, than the Betamax.
Sony believed that the one-hour length of their current U-matic format would be sufficient for Betamax. However, U-matic was primarily a professional standard with constant surveillance by television technicians and which did not need more than one hour length per tape. For home usage, one hour would not be enough to record lengthy programming, such as a baseball game or a movie. Therefore, consumers naturally flocked to tape formats that could record two hours or more."
-wikipedia
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