[[Malks] Pixie]

Okay, because I'm feeling like a cunt today I'll give you the "notes at the end of an essay" summary.

1. Starts with a monolithic conception of media.
2. Extends this to a monolithic conception of the audience AND grants them no agency. The 1940's called and want their "hypodermic needle / magic bullet" concept of media effects back.
3. Presumes that ALL audience interpret a text the same way (Stuart Hall would roll in his grave).
4. Contends that media are not dynamic and don't change positions (hint, try to not make wild claims like "forever" - they're impossible to defend.)
5. Contends that all media only produce "what the audience want" which clashes with your earlier claim that media frame an individual and the audience accept that. This is literally circular logic.
5a. Doesn't account for the role of economics and how different economic structures of outlets will produce different types of texts.

I'm not even going to go near your claims about Bush.